Brief
Create a series of assets to promote and accompany the Help to Rent campaign. Part of the promotion for the campaign was a choose your own adventure quiz on the Crisis website. Where you’d be in the role of a private renter and given a series of scenarios around your home, job and financial situation which would result in either you keeping your home or becoming homeless. After this, you’d be asked to ask the Chancellor to help private renters.
Solution
Creating a range of colourful and engaging illustrations and images that would accompany each of the questions and answers on the quiz, which would also be used on Crisis’s Twitter page which directed them to the campaign’s page. Also creating a range of digital adverts which would also go to the campaigns page.
