Brief
To create a campaign to promote and encourage hospital staff to have the annual flu vaccine.
Solution
Previous years focused on flu puns around the topics of music and movies. So, for this year’s campaign, we focused on TV shows. The campaign was split into 4 phases, with the first being a teaser using screensavers. With the next 3 phases all focusing on the TV show puns, with the third phase being Christmas focused. Staff engaged more with the fun and friendly approach to promoting the flu vaccine and were encouraged to submit their own suggestions for puns to include on the other phases.
