Brief

To create the identity and materials for The Royal Marsden Cancer Charity’s new fundraising event ‘Marsden Morning’.

Solution

Representing each of the areas of the event by an illustration, this became part of the event logo. Which were then used to represent each of these areas across the materials. Because this was the first year of the event, we didn’t have any imagery to use, so, using a combination of stock imagery and the illustrations from the Charity brand.