Core Information Materials

Brief

Refresh Macmillan’s range of information materials to be in line with the brand identity.

Solution

Started by creating a clear cover design with the key information in the top third of the design so it can be instantly seen in racks. Introduced the brand photographic style and other brand assets to make the covers more engaging.

  • Adidas (Size? Store)
    Macmillan icons
    Annual Report Overview
    Cortijo Los Malenos
    Special Events guidelines
    Volunteering York
    Crisis brand icons
    Derby & Derbyshire 2017 – Year of Culture
    Mac Voice
    Macmillan Organiser
    Credit Crunchers
    Type Factory
    Email Template Suite