To create a range of packaging and shop interior for Adidas that would be located in each of the Size? Stores (each of the 6 cities would have a limited edition set of trainers to be sold in that store) to celebrate the 10th Anniversary of the store.
Using the maps of each of the 6 cities as the design for all the packaging and media. For the shoe boxes, the map would be die-cut out of card and used as a wrap for the shoe boxes. The same maps will also be used for the clothing tags, badges (which promote each store) and shop interior. With the shop interior, the Size? logo is used on a pinhead (to represent marking a location on a map) as shoe plinths and clothes railings.