Volunteering York

Brief

Development of a sub brand for York CVS’ volunteering portal ‘Volunteering York’.

Solution

One key message that they wanted to show was ‘togetherness’. This was achieved by overlapping the initials using the typeface Museo Sans. This also led to development of the arrow motif from the shape created by the overlap. This is a key element of the new identity.

www.volunteeringyork.org.uk

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