Macmillan icons

Brief

Create a range of icons that fit in the rest of Macmillan’s brand assets.

Solution

To create icons that not only fit in but feel like they are from Macmillan, I used Macmillan’s Headline font. To keep the playfulness of the font, the icons needed to work just as well. This meant that they had to chunky and very simple in design to work small. This allowed the brand to work in ways that the other brand assets couldn’t, by being used to highlight key information in documents and in infographics to represent information better.

  • Crisis brand illustrations
    Adidas (Size? Store)
    Derby & Derbyshire 2017 – Year of Culture
    Crisis impact report 2018
    Mac Voice
    Crisis brand icons
    Everybody In: How to end homelessness in Great Britain
    Type Factory
    Cortijo Los Malenos
    Email Template Suite
    Special Events guidelines
    Macmillan annual report overview
    Crisis shops
    Macmillan Organiser
    Volunteering York
    Core Information Materials