A part of the Crisis brand refresh included the creation of a set of brand icons. These would need to work online as well as in print so to ensure that they did.
To do so, they were designed to a 30 x 30px grid. This meant that they would be understandable at the smallest size they’d be used and could easily be scaled up. Which meant that it had to be clear what the icon was. The icons also needed to be friendly and stand out against the other elements of the brand identity, so the icons were created to be more rounded which helped them to stand out from the square Crisis logo.