MPA Roses: Your Enemy
(Brand Identity/ Promotion)
Brief
An MPA Roses brief, to create a brand identity for a company that has strong ethical values. The company
we created was a can recycling company that allowed you to bring in your own cans and have them turned
into jewellery, chairs and even tables.
Solution
This was a team project with Thomas Perry. The logo was created using the ring pulls taken from the top of
cans and cut up to spell out the company name. A catalogue was also created with the front and back cover
being made out of aluminum cans that were riveted together, on the inside of the catalogue it would include
pages of possible objects that can be made with a simple icon system to show how many cans are needed
as well as a price. For the promotional side, there was a can that includes a ‘10% off voucher’ that you take
to the store and use the can itself.
