Type Factory
(Branding/ Typography/ Promotional)
Brief
To create a brand identity for a new type museum called ‘Type Factory’. To attract students and designers but
also to encourage children into learning about type.
Solution
The logo is inspired by the CMYK process colour scheme and the pixels that form digital typefaces. The
identity is applied across business cards, promotional badges as well, as posters advertising the opening
and all forthcoming exhibits. The commemorative set of badges uses the colours and shapes from the
museum logo so that people can collect them and create their very own typefaces. For the business card
design, the initials would be laser cut out of the card with a colour pattern behind it, which pulls out to
replicate the pattern from the logo.
