D&AD Homebase: Down to Earth
(Packaging/ Information Design/ Point of Sale)
Brief
A D&AD brief to create a range of packaging to encourage novice gardeners to grow their own.
Solution
A team project with Darren Grzesiak. Accompanied by supporting information to demonstrate how easy the
‘step-by-step’ process is. The icons would be taken across the seed packaging range as well as on the tolls
such as for a trowel and propagation kit and can also be used on the shop signage including a flow chart
that people can use.
