MPA Roses: Credit Crunchers
(Packaging/ Promotional)
Brief
The creation of a cereal range called ‘Credit Crunchers’ and supporting promotional material.
Solution
Winner of the MPA Roses Student Creativity Awards 09. My concept played with the themes of cheap and
expensive. The outside of the box was designed to look simple, screenprinted in one colour per box with
minimal layout split into 3 different themes; 1) food 2) shopping and 3) energy. The outside of the box includes
a checklist that advises people on how to save money. While the inside of each box contains a free luxury
item; Gucci handbag, Krug champagne and a Vertu phone. The intention is playful inviting people to cutout
and make the items in order to cheer themselves up during the downturn.
