Viv-id - Our Bauer
(Branding)
Brief
To create an logo for Bauer Media’s internal communication department ‘Our Bauer’.
Solution
Using the counters in the ‘o’ and ‘b’ and turning them into speech bubbles, which show communication
between the two. This would then be taken across to a whiteboard that would be placed next to the water
cooler, which allows people to write their thoughts in the speech bubbles. The logo would also the be applied
to internal publications using the speech bubble shape for all the text as well postcards.
